Artificial Intelligence, Technology, Robot, Futuristic, Data Science, Data Analytics, Quantum Computing

AI is here to stay. How do we embrace it.

Artificial Intelligence (AI) has taken the world by storm over the last 12 months, creating robust discussion around its role in current society and more importantly the role it takes in the workplace and how it will impact future employment.

Like it or not, AI is here to stay and businesses can choose to embrace it and use it to drive greater efficiencies at work – or ignore it and hope it goes away.

Here are some thoughts on how AI fits into the digital marketing world.

Automation and Efficiency

AI enables automation of repetitive and mundane tasks, freeing up human resources to focus on more complex and creative activities. General tasks such as data entry AI-powered systems can handle data entry, customer support, data analysis, inventory management, and other routine tasks with speed and accuracy, leading to increased efficiency and productivity.

AI can do the Grunt Work

Instead of spending hours doing research and analysing information for presentations, content and strategies, choose what AI can assist with and let it do the grunt work. You will become more efficient in reviewing the information, looking at market trends, business performances and crafting it into informed, strategic recommendations.

Improving the Customer Experience on the Net

AI technologies, such as chatbots and virtual assistants, can provide personalized and real-time support to customers, improving their experience. The AI analyses customer data and behaviour and can tailor responses and recommendations quickly. This is particularly handy if you are running a business where queries can come in at any time and hence don’t need to have staff 24 hours.

Competitive Advantage

Implementing AI technologies can give businesses a competitive edge in the market. AI-powered tools can optimize marketing campaigns, improve sales forecasting, enhance product development, and enable personalized customer experiences. By leveraging AI effectively, businesses can innovate, differentiate themselves, and stay ahead of competitors.

In the today’s digital media world, we work with AI algorithms to analyse data and deliver optimised campaigns to drive performance. It complements the skill set of our team and provides us with the tactics to better manage outcomes.

It helps us become better marketers.

By embracing AI we will become more efficient, more knowledgeable and gain a winning edge. But it doesn’t obliterate human perception, understanding and empathy for our clients nor will be the final decision maker. That will always come down to the human being….

At least for now 😁

Just Foolin’ Around

Mastering the art of April Fools comes from nailing something that sits right on the edge of reality. Posts that are “out there” enough to garner engagement, but not so far fetched that people think it’s not possible. Yomconnect was super excited about our April Fools’ client results – particularly with two of our Retail Food Group owned brands, Donut King and Brumby’s.

Introducing stage left!

Donut King’s Chicken Salt Cinnis and Brumbys Fairy Bread Loaf

And the secret sauce (or secret salt and sprinkle!) is based around the fact that both of these April Fools’ ideas were ultimately ideas which many of the brands’ audiences loved and actually wanted to see become a reality! Tick number two in how to nail April Fools’ Day on social media.

Just about every brand with a social media platform will have participated in April Fools’ Day, putting together a post with the goal of tricking their audience. Most people are aware of this, and are prepared for it. So when they see a post on April 1st that is out of the ordinary or slightly off centre, they immediately assume it is an April Fools’ joke.

So how then, can an April Fools’ post still be engaging? We managed to find a formula that worked.

Donut King garnered lots of attention with their April Fools’, going so far as to appear on a 7 News segment specifically about stand out April Fools campaigns. Their “introduction” of the Chicken Salt Cinni initially raised eyebrows for its unlikely combination of two beloved foods – cinnamon donuts and chicken salt. While it was quite obviously a joke, with the words April Fools appearing on the image in the post, it managed to get people asking whether the product would actually be enjoyable if it did exist. Conversation is often one of the best forms of engagement.

Brumby’s also had success with the Fairy Bread Loaf. It was also featured in an article on The Slice highlighting the top 15 Australian April Fools’ Day campaigns. Where Brumby’s found success was with the fact that their fake product was actually very appealing, leading their audience into wishing that it did indeed exist. While most knew it was fake (100s and 1000s would definitely have melted into a colourful mess when baked), many hoped it could be real, and couldn’t help spreading the word around this tasty idea.

Having success with an April Fools’ campaign can be a great way to put your brand’s name into people’s mouths, whether it is out of shock or delight. And the end of the day it is all a bit of a laugh and a great way to drive engagement on organic social channels

Meta Objectives and Optimisations

How to remain on the front foot of a fluid landscape

For a digital first performance agency, it is imperative to be up to speed with the latest structural changes to social media platforms. The success of any brand or business’s digital presence depends on understanding how to best utilise and optimise its online profile.

When it comes to Meta, its recent changes in the structure of its campaign objectives have led to us at Yomconnect developing a new approach to advertising on Meta. We now have 6 pillars of campaign objectives:

Awareness
Traffic
Engagement
Leads
App Promotions
Sales

Awareness

When we talk about awareness, we are talking about reaching a target audience in as high a quantity as possible. The goal is to increase the awareness of your business, brand or service in beneficial and meaningful spaces so that we can drive specific results, such as:

Traffic

Traffic needs to be directed to areas of importance. The goal is to take the brand awareness that has been gathered and to guide it to URL destinations. Landing pages, blog posts, apps, it is all about click-throughs and views. This campaign objective then feeds into:

Engagement

Once your target audience has been drawn in, the objective is to keep them there. This requires formulating ways to keep those most likely to engage with your page/post returning for more. Engagement can come in the form of messaging, video views and comments, and general post acknowledgement (sharing, reacting, commenting). Audiences who are regularly engaging can then become:

Leads

Leads are born from the collection of information via Meta advertising. Information is acquired from people interested in your product in methods such as newsletter sign-ups, instant forms, and messaging/calls. Leads are important for converting traffic and engagement into customers, and a way to encourage this conversion is via:

App Promotion

The installation of your app indicates a willingness to continually and regularly engage with your product. The goal is to attract new people to install and subsequently use your app. This can be further incentivised by hosting exclusive app events. Ultimately this all feeds into the goal of:

Sales

Each pillar essentially builds upon your online presence so that you can see an uptick in total sales. In attracting those most likely to engage with your business, brand or service, you have found people most likely to purchase your product.

At Yomconnect, we use our 6 pillars of campaign objectives and have optimised their implementation in order to drive specific results for our clients.

Young man running with net strive for followers likes on social media. Millennial guy with catching flying hearts attract new users or subscribers on internet. Popularity, blog. Vector illustration.

How to Improve Audience Engagement in 5 Simple Steps

Step 1 – Use insights to understand your audience

In order to best engage with your audience, you need to understand who they are. Your desired audience may not align with your actual audience, so it is important to know what groups of people are typically drawn to your online content. Using any and all data that is available to you, start building out an audience profile. Once you know your core demographic, as well as your occasional ones, you can begin to tailor your content towards them.

Step 2 – Tailor your content to your audience

Your content should be designed and delivered in a way that will peak the interest of your audience. It is all about finding ways to generate engagement that is beneficial to your goals, whether those goals are to increase brand awareness or to drive sales of a particular product. Don’t be afraid to experiment either. While it is important to continue with content that is working, you should also be innovating, even if it doesn’t always land perfectly.

Step 3 – Post at peak timing

The timing of your posting can have a massive effect on engagement. With the sheer amount of online content being posted daily, you don’t want to waste your work by posting it at inopportune times. Know when your audience is most active and schedule your content to go live at those times. Avoid the muck and place your brand right in front of your most important eyeballs.

Step 4 – Encourage engagement

This may seem obvious, but it is important to remember that your audience is not obliged to engage with your content. Even if you have tailored everything correctly and are posting at the right time, you can still be simply scrolled past. Interaction sometimes needs to be actively encouraged. This can be done through polls, questions, giveaways, ‘tag a friend’ type posts etc. Calling your audience into action will increase the likelihood of your content reaching a wider audience, therefore bringing more potential customers into the fold.

Step 5 – Trending content

Social media moves quickly, and you need to try your best to keep up. Always having one eye turned towards trending topics, relevant conversations, popular formats and memes will minimise your risk of falling behind. Keeping up to date and active in online discussions is a great way to generate engagement, and in some ways can be an easy win for your brand. Trends trend for a reason, and you should always be looking to capitalize on that kind of online popularity

Metro Arts – Art Starts Here

Metro Arts in Brisbane has a new home and yomconnect is excited to partner with the Arts organisation to help deliver creative visuals to promote an exciting program for 2023.

Metro Arts exists to ensure new art is created today, tomorrow and beyond. They champion all forms of contemporary art (visual and performance) and provide a space for artists to develop and perform to audiences in a contemporary new arts space located in the historical West End Village precinct in Brisbane.

Metro Arts has been at the forefront of contemporary art for over 40 years and has been the launchpad for some of Australia’s finest new artists.

Their program consists of diverse works where there is something for everyone and they challenge people to explore and immerse themselves in new art forms.

yomconnect is excited to be a community partner with Metro Arts. With a team of creatives – we are passionate about supporting a local community organisation that nurtures and supports artists and encourages expression, exploration and creativity.

To find out more about Metro Arts or view its current program visit Art Starts Here

Making a Difference for Grow

GROW is a community-based organisation that has helped thousands of Australians with their recovery from mental health challenges. They provide support through a program of mutual support and personal development

To help support their programs, GROW runs two initiatives – Odd Socks Day, a national day of fundraising and Sock It to Sigma, a subscription based program in which a new pair of socks is mailed to you every month for a fee.

In its second year of delivery, yomconnect developed visual assets to support both causes including social paid and organic creative and a new video with sock puppets.

Each campaign was highly successful in improving GROW’s brand presence in the Australian market.

GROW is one of the preferred charities that are part of yomconnect’s commitment to the community.

All posts by : YCAdmin