Bargain hunting is a sport. The modern consumer is price conscious, information hungry and constantly looking for the best value when making a purchasing decision. In the US and UK coupons have become necessity for supermarkets and retailers. Research from coupon experts Valassis revealed that in 2013 UK consumers claimed 603 million coupons worth A$3.54billion. Coupon users world-wide are expected to double in the next four years with mobile coupon users to pass 1 billion by 2019.
With the introduction of digital coupons for smartphone applications like Passbook and digital wallets, it is no surprise that 55% of all US Internet users over the age of 18 have redeemed at least one digital coupon. It’s only a matter of time before the trend takes off in Australia, where we are still in the infancy of digital coupon integration.
Digital coupons not only increase brand loyalty by saving your customers money, they allow your business to profile and collect valuable insights from your customers. They are easily activated, can be stored in any smartphone and can linked to geolocation reminders so they are never forgotten.
One of Yomstar’s features, our one-click coupon delivery system, allows you to reward your customers with the offer they want, when they want it. Our coupons can be delivered through any advertising medium, so you can connect with your customers when they want to hear from you.
To find out how Yomstar can get your business to the digital coupon frontier get in touch at [email protected].