CLIENT SECTION
Client Access Made Simple
Easy step by step guide
Step 1 - Connect Client's BM to yom's BM through the Partnership connection:
For yomconnect to manage the client assets (Facebook & IG Pages, Paid Ads), access should be granted through the client’s Meta Business Manager, instead of you logging into the client’s assets with login details not assigned to you. Should an account be logged in from multiple locations and multiple devices, the client runs the risk of being disabled by Meta.
It’s important for the client follow these steps and share across all of their assets (Facebook Page, Instagram account, and Dataset (previously called Pixel) for you to manage through your Meta Business Manager. If they are a business that works with an agency or consultant, the client can add us to their Business Manager as a partner and share their assets with you. When the client adds a partner to their Business Manager, they can grant access to different assets and assign specific permission levels. Partners can see assets that the client shares with them in their Business Managers.
Before the client begins:
- Only business admins can add a partner.
- Your partner must have a Business Manager.
- You need your partner’s business ID. 396826605501673
- Give a partner access to assets in your Business Manager.
To add partners or agencies to your business:
- Go to Business settings.
- Below Users, click Partners.
- Click + Add.
- Select Give a partner access to your assets.
- Enter the Partner business ID you want to add and click Next.
- On this screen, you can add partners to multiple assets (Data Set formally known as the Pixel, Facebook Page, and Instagram Account). Choose the assets in the first column. Select the assets that you want to add your partner to in the second column. Assign a role for your partner in the third column (to the right). Repeat these steps until you’ve chosen roles for all of the assets that you want to assign and share
- Click Save Changes.
All Access Required For Paid Search Setup
Google Ads:
Step 1 – Please email us the 10-digit account ID number at the top of your Google Ad account (when you are logged in).
Step 2 – yomconnect will then send a linking request after which you will need to log in again and accept us. (Alternatively, please add [email protected] as ADMIN).
Google Merchant Centre:
Please add [email protected] as ADMIN – this is needed to run any e-commerce/shopping activity
GA4:
Please add [email protected] as ADMIN – this is needed if you have set up existing tracking of purchases, revenue, leads etc in GA4 or have not set it up but it is your preferred platform to measure results. Otherwise setting up Google Ads native tags via GTM is preferable (see below)
Google Tag Manager:
Please add [email protected] as PUBLISH (this is required if you have set up existing tracking of purchases, revenue, leads etc in GTM, OR if you have not set it up but you would like us to set up Google Ads native tracking, enabling the highest level of paid search optimisation)
NOTE:
If you have previously added us to any of these, please double-check the access level is ADMIN.
If you are uncomfortable with ADMIN access level, please note we only need it temporarily during setup, after which you are free to downgrade our access level.
Advertiser's YouTube Channel needs to be linked to the Advertiser account on DV360 in order to set up and run paid YouTube video campaigns.
To link:
1. Advertiser to share YouTube Channel link with YOM, together with an email address of someone who has approval access
2. YOM to link channel on DV360 3. Advertiser will receive an email notification from Google asking for authorization for approval 4. Advertiser to follow steps to accept
MEDIA SPECIFICATIONS
DV360
Standard Display
JPEG/GIF/PNG, up to 200KB
OR: HTML5 with click tags embedded
300×250, 300×600, 728×90, 970×250, 320×50
Standard Display Set Dimensions: 300×250, 728×90, 300×600, 970×250
Size: Up to 200KB per asset
*File sizes above 200kb to be provided in HTML5 including click tag codes with a max. 5MB user download size.
YouTube Bumper - 6s
YouTube TrueView - 15s non skip
CTA (optional but recommended, appears on the bottom left corner of video; see detailed specs):
CTA Button: 10 Characters Max
Headline: 15 Characters Max
Companion Banner (optional)
Companion Banner Dimension: 300×60
Companion Banner Max File Size: 150KB
Companion Banner Max File Type: JPG/PNG
YouTube TrueView - skippable (>15s)
CTA Required:
Long Headline (90 Characters)
Description (70 characters)
CTA (optional but recommended, appears on the bottom left corner of video, see detailed specs):
CTA Button: 10 Characters Max
Headline: 15 Characters Max
Companion Banner (optional)
Companion Banner Dimension: 300×60
Companion Banner Max File Size: 150KB
Companion Banner Max File Type: JPG/PNG
Google/bing/yahoo
Expanded Text Ads (ETAs)
Specs:
Headline Variants: 2 Minimum, 3 Maximum
Headline Character Limit: 30
Description Variants: 2
Description Character Limit: 90
Final URL Required
Responsive Search Ads (RSAs)
Headline Variants: 3 Minimum, 15 Maximum
Headline Character Limit: 30
Description Variants: 2 Minimum, 4 Maximum
Description Character Limit: 90
Final URL Required
App Install Ads
Add up to 20 of each of the following assets:
Video:
Videos must be hosted on YouTube
– Orientation can be landscape, portrait or square. Adding one of each, if possible, is ideal and recommended.
– If you have resources to produce only one video, consider creating a landscape video.
– Once you have multiple landscape videos within your asset portfolio, consider creating portrait and/or square videos.
– If you don’t have videos to add, Google Ads may make a video ad for you using assets from your app store listing
Image
– Upload images as .jpg, .gif or .png with a maximum size of 1024 KB for landscape
– For native ads, landscape and portrait images are the most valuable format
– For interstitial ads, portrait images are the most valuable format
– Other valuable formats include: 320×50 pixels, 320×480 pixels and 300×250 pixels
HTML5
– Upload HTML5 as .zip with a maximum size of 1 MB and no more than 40 files
– To validate your HTML5 assets before uploading, run your .zip file through the HTML5 Validator tool
– HTML5 sizes currently accepted include:
480×320 (landscape interstitial, variable size)
320×480 (portrait interstitial, variable size)
300×250 (fixed size)
320×50 (fixed size)
Image Extensions
JPG/PNG
Square Image (required):
1200 x 1200
Max File Size: 5120 KB
Landscape Image (Optional):
1200 x 628
5120 KB
Can upload up to 20 diverse, high-quality images that are relevant to your keywords.
Add around three unique and relevant images at either the ad group level or campaign level.
Charged on a CPC basis, similar to Search text ads. Images in your image extension are clickable and are charged the same CPC as the click to a text headline.
Avoid text in images. Focus your content in the centre 80% of the images.
BING
Image Extensions
Maximum image dimensions: 1900 x 1000 pixels
Recommended image dimensions: 1200 x 628 pixels
– Point to a unique URL with each image.
– can add single image extenstions or multi-image extensions (
Multimedia Ads
Square Image: 1:1 aspect ratio (400×400 or 1200×1200 recommended)
Vertical Image: 1:2 aspect ratio (200×400)
Wide Image: 4:1 aspect ratio (608×152)
Headline Character Limit: 30
Description Variants: 2 Minimum, 4 Maximum
Description Character Limit: 90
*Final URL Required
*Up to 16 images can be used per ad.
You need to choose at least one image with 1.19:1 aspect ratio and one image with 1:1 aspect ratio for each ad. The ad’s imagery and overall appearance adjust responsively so it can blend in across a variety of publishers and placements.
DV360
Native Display
Image: 1200×627 Min
Square image (optional, but required for Programmatic Guaranteed deals): 627 x 627 Min
Headline(optional if long headline is used, but required for Gmail creatives): 25 character max
Long body text: 140 character description
Body text (optional if long body text is used, but required for Gmail creatives): 90 character description
Landing page URL (required): 1024 characters
Caption URL (required): 30 characters
CTA (required): 15 characters
Audio
File types .ogg, .mp3
Companion Banner: .jpg, .png, .zip.
Companion Banner: Maximum dimensions 4096 × 4096
For 30 second ads, aim for 55-75 words
For 15 second ads, aim for 40 words
File types .ogg, .mp3
File size Up to 1 GB if hosted on Display & Video 360
Duration use a duration of 15 or 30 seconds.
Companion Banner: .jpg, .png, .zip
maximum file size of 10 MB
Duration use a duration of 15 or 30 seconds.
HTML5 display
250 × 250, 300 × 250, 320 × 320, 336 × 280
Skyscraper
120 × 600, 160 × 600, 300 × 600, 300 × 1050
Leaderboard
468 × 60, 728 × 90, 800 × 250, 970 × 90, 970 × 250
Mobile
300 × 50, 300 × 100, 320 × 50, 320 × 100, 320 × 480, 360 × 592, 360 × 640, 375 × 667
HTML, style, and script files: .html, .htm, .css, .js
Images: .jpg, .jpeg, .gif, .png, .svg
Font: .dfont, .eot, .otf, .tte, .ttf, .woff, .woff2
GOOGLE ADS
Google Discovery
1200 x 628 (1.91:1)
Max File Size: 5MB
Square:
1200 x 1200 (1:1)
Max File Size: 5MB
Portrait:
960 x 1200 (4:5)
Max File Size: 5MB
Max File Size: 5120 KB
Ad Copy Limits:
Headline: 40 Characters (up to 5 variants per ad)
Description: 90 Characters (up to 5 variants per ad)
Business Name: 25 Characters (one per ad)
Call to Action Options: (automated), Apply Now, Book Now, Contact Us, Download, Learn More, Visit Site, Shop Now, Sign Up, Get Quote, Subscribe, & See More (one per ad)
Upload up to 20 marketing images for a single creative:
Landscape image (1.91:1): Min. size: 600 x 314. Recommended: 1200 x 628. 5 MB max. file size
Square image (1:1): Min. size: 300 x 300. Recommended: 1200 x 1200. 5 MB max. file size
Portrait (4:5): Min size: 480 x 600. Recommended: 960 x 1200
* Note that Portrait (4:5) images won’t appear on YouTube
Logo Requirements:
Dimensions: 1200 x 1200 (1:1)
Max File Size: 5MB
File Type: JPEG/PNG
VERIZON
Standard Display
ZIP folder containing HTML
+ Backup JPEG/PNG
or
Static JPG/PNG
GOOGLE ADS (gdn)
Display Ads
ZIP folder containing HTML
+ Backup JPEG/PNG
300×250, 160×600, 300×600, 728×90, 970×250, 300×50, 320×50
Max File Size: 150KB
Static Link Ad (SLA)
Max File Size: 30MB
Primary Text: 125 characters
Headline: 40 characters (not IG)
Description: 30 characters (not IG)
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
Static Story
Maximum File Size: 30MB
**Any copy text must be embedded within the image or video itself
Video Link Ad (VLA)
1080 x 1080 (1:1)
1080 x 1920 (9:16)
1090 x 1350 (4:5)
Max File Size: 4GB
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Copy Requirements:
Primary Text: 125 characters
Headline: 40 characters (not IG)
Description: 30 characters (not IG)
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
15 Seconds
30 Seconds
Video Story
240px exclusion zone top and bottom
Maximum File Size: 4GB
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Facebook Stories will show play video ads that are 15 seconds or less for the full duration of the video. Video ads that are longer than 15 seconds will be split into separate Stories cards. Facebook will display either 1, 2, or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video.
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
**Any copy text must be embedded within the image or video itself
Carousel (Feed)
Image File Type: JPG/PNG
Video File Type: MP4/MOV/GIF
1080 x 1080 (1:1)
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Number of Carousel Cards: 2 to 10
Copy Requirements:
Primary Text: 125 characters
Headline: 40 characters
Description: 20 characters
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
Carousel (Story)
240px exclusion zone top and bottom
Image Maximum File Size: 30MB
Number of Carousel Cards: 3
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
**Any copy text must be embedded within the image itself. Note that video is not supported for carousel ads in Facebook Stories.
Collection (Feed)
Image Type: JPG or PNG
Video File Type: MP4, MOV or GIF
1080 x 1080 (1:1)
Instant Experience: Required
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
A collection ad in Facebook News Feed includes a cover image or video followed by 3 product images.
When someone taps on a collection ad, they see an Instant Experience—a full-screen landing page that drives engagement and nurtures interest and intent. When you create your Instant Experience, you can use the Storefront, Lookbook or Customer Acquisition templates, or build a custom Instant Experience.
**The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.
Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required
Event Ad (Static Feed)
Max File Size: 30MB
Copy Requirements:
Primary Text: 125 characters
Headline: N/A (This is the name of the event)
Description: N/A (This is auto-populated)
CTA: View Event
App Install Ad (Static Feed)
Max File Size: 30MB
Copy Requirements:
Primary Text: 125 characters
Headline: 40 characters
Description: 30 characters
CTA: Install Now
Video Story
1080 x 1920 (9:16)
240px exclusion zone top and bottom
Maximum File Size: 250MB
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Instagram Stories will play video ads that are 15 seconds or less for the full duration of the video. Video ads that are 10 seconds or longer will be split into separate Stories cards. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video.
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
**Any copy text must be embedded within the image or video itself
Carousel (Feed)
Image File Type: JPG/PNG
Video File Type: MP4/MOV/GIF
1080 x 1080 (1:1)
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Number of Carousel Cards: 2 to 10
Copy Requirements:
Primary Text: 125 characters
Maximum Number of Hashtags: 30
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
Carousel (Story)
Image File Type: JPG/PNG
Video File Type: MP4/MOV/GIF
1080 x 1920 (9:16)
240px exclusion zone top and bottom
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Instagram Stories will display either 1, 2 or 3 cards automatically before giving viewers the option to tap Expand Story to see the remaining carousel cards.
Number of Carousel Cards: 2 to 10
CTA: Apply Now, Book Now, Contact Us, Download, Learn More, Send Message, Shop Now, Sign Up, Contact Us, Apply Now, See Menu, Subscribe, Call Now, Get Quote, & Watch More
**Any copy text must be embedded within the image or video itself
TABOOLA
Programmatic Native Display
1000 x 600px minimum (Feed)
Branding Text: 30 characters maximum
TEADS
Native Display Premium - Single
Recommendation is 3 variations of images and text
Main image: min size 1200 x 627, file type: jpg/png, Ratio: 1.91: 1
Logo: min size 170×170, File type: jpg/png, Ratio: 1:1
Text:
Headline: 50 characters max
Brand name: 25 characters max
Description: 140 characters max
VERIZON
Native Stream
Images:JPG/PNG
Company Logo: PNG
Video (optional): MP4, M4V or MOV
Large image – 1200×627
Basic Image – 627×627
Company logo – 180×180
Video (optional) – 640×360
Ad Title/Headline – 50 characters max
Ad Description -150 characters max
Company Name – 35 characters max
Landing Page URL – 2048 characters
Display URL – 35 characters max
Native Billboard
Images:JPG/PNG
Video (optional): MP4, M4V or MOV
Large image – 1200×627
Basic Image – 627×627
Video (optional) – 640×360
Ad Title/Headline – 20-50 characters max
Ad Description – 20-150 characters max
Company Name – 35 characters max
Landing Page URL – 2048 characters
Display URL – 35 characters max