Not all digital is created equal

Start with an expert, end with an expert

yomconnect is an Australian-owned and Brisbane-based digital media agency that has been operating for more than 12 years. We provide media delivery that you can understand, led by a team of experienced professionals focused on delivering real outcomes – and are proud to work with many recognised names and national brands.

Our mission is clear: to guarantee your message reaches your audience, loud and clear.

Not all digital is created equal

Our lead performance team collectively boasts 74 years extensive experience in the industry. We’ve been around the industry both in Australia and globally, and we came together to create a team that WE would want to run OUR marketing.

Your lead team

NATALIE SHAW

CO-FOUNDER AND CEO

Nat has over 25 years experience in delivering marketing & media strategies for national & international companies in Australia, NZ & the US. A tech entrepreneur and co-founder of training and marketing companies, she is skilled in the development of multi layered marketing and media strategies that get brands noticed and achieve results. From Marketing Manager of the North Queensland Cowboys to training teams and franchisees in the Harvey Norman Group, Nat is passionate about ensuring client side outcomes and customer service delivery and experience at every level.

SILVIA ARPASOVA

HEAD OF SEARCH & PERFORMANCE

Silvia has a wealth of experience, with an impressive 18-year track record in paid search & performance. She has successfully navigated diverse verticals and managed accounts for renowned clients such as TSB Bank, Hyundai, and HP. Silvia's achievements include receiving a prestigious UK industry award for her work on McDonald's and spearheading the Google agency transition for Volkswagen UK. She’s equally comfortable in performance marketing and numbers as she is in leading and training teams.

RONELLE VILJOEN

HEAD OF PERFORMANCE SOCIAL

Ronelle is a seasoned professional renowned for her expertise in Digital Performance and Social Media Marketing. With a proven track record of success, she has spearheaded digital transformations for global brands such as National Instruments, De'Longhi, Kenwood, and Braun, catapulting them into the digital realm within the South African market. A finalist in the prestigious Women in Digital National Awards 2023: Digital Marketer of the Year category, Ronelle is dedicated to harnessing the power of digital platforms to drive outstanding results. Her impressive portfolio boasts collaborations with esteemed brands like Donut King, Brumby's Bakery, and Crust Pizza. From her impactful tenure at De'Longhi to her invaluable contributions at yomconnect, Ronelle continues to solidify her reputation as an industry powerhouse.

KAREN KWAN

HEAD OF PROGRAMMATIC TRADING

With 17+ years of APAC-focused digital media experience in client and campaign management, Karen excels in operations and client services. She began her agency career in digital media planning and buying, specializing in programmatic advertising and technology. As one of the early pioneers in programmatic media, she led Operations and Programmatic Trading for APAC at Xaxis for 5 years. Karen then worked with Essence on APAC accounts for Google and led Matterkind in Singapore before relocating to Brisbane. She was a finalist in the Technology Leader category at Campaign Asia-Pacific’s Women Leading Change Awards.

The yomconnect difference

Your campaigns are directly managed by our senior team – the same team described above.
Your team is in Queensland, directly available for face-to-face meetings, no offshoring behind the curtains.
Through our expertise, you will have peace-of-mind your campaigns will be the best they can be.
We’re upfront, open, honest. We’ll always tell you how it is.
We focus on real outcomes, not just marketing metrics.

How we can help you

Media

We use strategic alliances with top leading digital partners, plus advanced technologies and insights to optimise your campaign for maximum reach, engagement, and return on investment.

MEDIA OFFERINGS

Paid search

Paid social

Display

Streaming video

Streaming audio

Digital out of home

Native

Creative

Helping you bring the best ideas to life, whether it’s crafting compelling social and digital media content that tells your story, to creating engaging imagery and video, we’ve got you covered.

CREATIVE OFFERINGS

Graphic design

Video editing

HTML5

Brand & assets

Social media content

Concept & ideation

Websites

Data

We specialise in tracking & measurement. In today’s fast-paced digital landscape, understanding the data behind your campaigns is crucial for making informed decisions.

DATA OFFERINGS

Analytics

Reporting

Insights

Research

Strategy

To help achieve your goals, we develop high level strategies that understand your business, whilst providing insights and clear recommendations.

STRATEGY OFFERINGS

Marketing & media

Digital advertising

Social media

Proactive, flexible and responsive - and deliver well beyond the brief. They’ve worked with us on brand and marketing strategy across multi digital formats and supported some of our most successful multi-channel campaigns to elevate results well above expectations.

yomconnect played an integral role in the exponential growth in our e-commerce delivery. The yomconnect team are proactive, flexible and responsive. They are always focused on results and how to push the boundaries and do things differently to achieve our ultimate objective. Yom provided guidance on all aspects of marketing delivery from strategy, creative to performance metrics. They were a true partner for our eCommerce business.

The yom team are personable and provide expert advice and timely responses to our requests. They are an agency you can rely on.

The team’s in-depth knowledge of the constantly changing social media landscape has allowed us to make data-driven decisions to improve our digital marketing.