Flavour Famous icon, Gloria Jeans, launched a range of reduced sugar chillers in market. Packed with all the flavour Gloria Jeans is famous for, but with significantly reduced sugar and utilising GJ’s sugar-free syrups, the products came in four flavours.
The campaign leveraged a blend of lifestyle and product creative with the lifestyle component featuring Queensland based model Caitlynn Henry who also serves as an ambassador the GJ’s brand and developed content in support of the campaign.
Yomconnect executed digital campaigns across Meta, TikTok and Mobile Display with the whole campaign also underpinned by Out Of Home placements and a fitness based PR activation set against the backdrop of the Gold Coast which was co-ordinated by Free Folk agency.
