Mercy Ships Australia, is part of a Global charity that has been providing free medical care and surgeries to some of the world’s poorest people. The ships are purpose built hospital ships, currently based in West Africa, and manned by about 400 volunteers from surgeons, to nursing and allied health staff through to ship engineers and kitchen staff. Since its inception, Mercy Ships have provided medical support to over 2 million people, provided over 100,000 free surgeries and trained over 42,000 local people in the countries they have worked in.
The Mercy Ships Christmas Campaign for 2022 used a combination of video and static advertisements to drive awareness and inspire people to either donate or purchase a gift of medical care or surgery for a patient through Mercy Ship’s on-line store.
The digital campaign across Meta, Instagram, Youtube and Google complemented the direct marketing campaign which was sent to all Mercy Ships donors and supporters pre Christmas.