Artificial Intelligence (AI) has taken the world by storm over the last 12 months, creating robust discussion around its role in current society and more importantly the role it takes in the workplace and how it will impact future employment.
Like it or not, AI is here to stay and businesses can choose to embrace it and use it to drive greater efficiencies at work – or ignore it and hope it goes away.
Here are some thoughts on how AI fits into the digital marketing world.
Automation and Efficiency
AI enables automation of repetitive and mundane tasks, freeing up human resources to focus on more complex and creative activities. General tasks such as data entry AI-powered systems can handle data entry, customer support, data analysis, inventory management, and other routine tasks with speed and accuracy, leading to increased efficiency and productivity.
AI can do the Grunt Work
Instead of spending hours doing research and analysing information for presentations, content and strategies, choose what AI can assist with and let it do the grunt work. You will become more efficient in reviewing the information, looking at market trends, business performances and crafting it into informed, strategic recommendations.
Improving the Customer Experience on the Net
AI technologies, such as chatbots and virtual assistants, can provide personalized and real-time support to customers, improving their experience. The AI analyses customer data and behaviour and can tailor responses and recommendations quickly. This is particularly handy if you are running a business where queries can come in at any time and hence don’t need to have staff 24 hours.
Implementing AI technologies can give businesses a competitive edge in the market. AI-powered tools can optimize marketing campaigns, improve sales forecasting, enhance product development, and enable personalized customer experiences. By leveraging AI effectively, businesses can innovate, differentiate themselves, and stay ahead of competitors.
In the today’s digital media world, we work with AI algorithms to analyse data and deliver optimised campaigns to drive performance. It complements the skill set of our team and provides us with the tactics to better manage outcomes.
It helps us become better marketers.
By embracing AI we will become more efficient, more knowledgeable and gain a winning edge. But it doesn’t obliterate human perception, understanding and empathy for our clients nor will be the final decision maker. That will always come down to the human being….
At least for now 😁