Artificial Intelligence, Technology, Robot, Futuristic, Data Science, Data Analytics, Quantum Computing

AI is here to stay. How do we embrace it.

Artificial Intelligence (AI) has taken the world by storm over the last 12 months, creating robust discussion around its role in current society and more importantly the role it takes in the workplace and how it will impact future employment.

Like it or not, AI is here to stay and businesses can choose to embrace it and use it to drive greater efficiencies at work – or ignore it and hope it goes away.

Here are some thoughts on how AI fits into the digital marketing world.

Automation and Efficiency

AI enables automation of repetitive and mundane tasks, freeing up human resources to focus on more complex and creative activities. General tasks such as data entry AI-powered systems can handle data entry, customer support, data analysis, inventory management, and other routine tasks with speed and accuracy, leading to increased efficiency and productivity.

AI can do the Grunt Work

Instead of spending hours doing research and analysing information for presentations, content and strategies, choose what AI can assist with and let it do the grunt work.  You will become more efficient in reviewing the information, looking at market trends, business performances and crafting it into informed, strategic recommendations.

Improving the Customer Experience on the Net

AI technologies, such as chatbots and virtual assistants, can provide personalized and real-time support to customers, improving their experience.  The AI analyses customer data and behaviour and can tailor responses and recommendations quickly.  This is particularly handy if you are running a business where queries can come in at any time and hence don’t need to have staff 24 hours.

Competitive Advantage

Implementing AI technologies can give businesses a competitive edge in the market. AI-powered tools can optimize marketing campaigns, improve sales forecasting, enhance product development, and enable personalized customer experiences. By leveraging AI effectively, businesses can innovate, differentiate themselves, and stay ahead of competitors.

In the today’s digital media world, we work with AI algorithms to analyse data and deliver optimised campaigns to drive performance.  It complements the skill set of our team and provides us with the tactics to better manage outcomes.

It helps us become better marketers.

By embracing AI we will become more efficient, more knowledgeable and gain a winning edge.  But it doesn’t obliterate human perception, understanding and empathy for our clients nor will be the final decision maker.  That will always come down to the human being….

At least for now 😁

Young man running with net strive for followers likes on social media. Millennial guy with catching flying hearts attract new users or subscribers on internet. Popularity, blog. Vector illustration.

How to Improve Audience Engagement in 5 Simple Steps

Step 1 – Use insights to understand your audience

In order to best engage with your audience, you need to understand who they are. Your desired audience may not align with your actual audience, so it is important to know what groups of people are typically drawn to your online content. Using any and all data that is available to you, start building out an audience profile. Once you know your core demographic, as well as your occasional ones, you can begin to tailor your content towards them.

Step 2 – Tailor your content to your audience

Your content should be designed and delivered in a way that will peak the interest of your audience. It is all about finding ways to generate engagement that is beneficial to your goals, whether those goals are to increase brand awareness or to drive sales of a particular product. Don’t be afraid to experiment either. While it is important to continue with content that is working, you should also be innovating, even if it doesn’t always land perfectly.

Step 3 – Post at peak timing

The timing of your posting can have a massive effect on engagement. With the sheer amount of online content being posted daily, you don’t want to waste your work by posting it at inopportune times. Know when your audience is most active and schedule your content to go live at those times. Avoid the muck and place your brand right in front of your most important eyeballs.

Step 4 – Encourage engagement

This may seem obvious, but it is important to remember that your audience is not obliged to engage with your content. Even if you have tailored everything correctly and are posting at the right time, you can still be simply scrolled past. Interaction sometimes needs to be actively encouraged. This can be done through polls, questions, giveaways, ‘tag a friend’ type posts etc. Calling your audience into action will increase the likelihood of your content reaching a wider audience, therefore bringing more potential customers into the fold.

Step 5 – Trending content

Social media moves quickly, and you need to try your best to keep up. Always having one eye turned towards trending topics, relevant conversations, popular formats and memes will minimise your risk of falling behind. Keeping up to date and active in online discussions is a great way to generate engagement, and in some ways can be an easy win for your brand. Trends trend for a reason, and you should always be looking to capitalize on that kind of online popularity

Metro Arts Laneway

Metro Arts – Art Starts Here

Metro Arts in Brisbane has a new home and yomconnect is excited to partner with the Arts organisation to help deliver creative visuals to promote an exciting program for 2023.

Metro Arts exists to ensure new art is created today, tomorrow and beyond. They champion all forms of contemporary art (visual and performance) and provide a space for artists to develop and perform to audiences in a contemporary new arts space located in the historical West End Village precinct in Brisbane.   

Metro Arts has been at the forefront of contemporary art for over 40 years and has been the launchpad for some of Australia’s finest new artists.

Their program consists of diverse works where there is something for everyone and they challenge people to explore and immerse themselves in new art forms.

yomconnect is excited to be a community partner with Metro Arts.  With a team of creatives – we are passionate about supporting a local community organisation that nurtures and supports artists and encourages expression, exploration and creativity.

To find out more about Metro Arts or view its current program visit Art Starts Here

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Making a Difference for Grow

GROW is a community-based organisation that has helped thousands of Australians with their recovery from mental health challenges. They provide support through a program of mutual support and personal development

To help support their programs, GROW runs two initiatives – Odd Socks Day, a national day of fundraising and Sock It to Sigma, a subscription based program in which a new pair of socks is mailed to you every month for a fee.

In its second year of delivery, yomconnect developed visual assets to support both causes including social paid and organic creative and a new video with sock puppets.

Each campaign was highly successful in improving GROW’s brand presence in the Australian market.

GROW is one of the preferred charities that are part of yomconnect’s commitment to the community.