Artificial Intelligence, Technology, Robot, Futuristic, Data Science, Data Analytics, Quantum Computing

AI is here to stay. How do we embrace it.

by with No Comment AIIndustry Insights

Artificial Intelligence (AI) has taken the world by storm over the last 12 months, creating robust discussion around its role in current society and more importantly the role it takes in the workplace and how it will impact future employment.

Like it or not, AI is here to stay and businesses can choose to embrace it and use it to drive greater efficiencies at work – or ignore it and hope it goes away.

Here are some thoughts on how AI fits into the digital marketing world.

Automation and Efficiency

AI enables automation of repetitive and mundane tasks, freeing up human resources to focus on more complex and creative activities. General tasks such as data entry AI-powered systems can handle data entry, customer support, data analysis, inventory management, and other routine tasks with speed and accuracy, leading to increased efficiency and productivity.

AI can do the Grunt Work

Instead of spending hours doing research and analysing information for presentations, content and strategies, choose what AI can assist with and let it do the grunt work.  You will become more efficient in reviewing the information, looking at market trends, business performances and crafting it into informed, strategic recommendations.

Improving the Customer Experience on the Net

AI technologies, such as chatbots and virtual assistants, can provide personalized and real-time support to customers, improving their experience.  The AI analyses customer data and behaviour and can tailor responses and recommendations quickly.  This is particularly handy if you are running a business where queries can come in at any time and hence don’t need to have staff 24 hours.

Competitive Advantage

Implementing AI technologies can give businesses a competitive edge in the market. AI-powered tools can optimize marketing campaigns, improve sales forecasting, enhance product development, and enable personalized customer experiences. By leveraging AI effectively, businesses can innovate, differentiate themselves, and stay ahead of competitors.

In the today’s digital media world, we work with AI algorithms to analyse data and deliver optimised campaigns to drive performance.  It complements the skill set of our team and provides us with the tactics to better manage outcomes.

It helps us become better marketers.

By embracing AI we will become more efficient, more knowledgeable and gain a winning edge.  But it doesn’t obliterate human perception, understanding and empathy for our clients nor will be the final decision maker.  That will always come down to the human being….

At least for now 😁

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Meta Objectives and Optimisations

by with No Comment Industry Insights

How to remain on the front foot of a fluid landscape

 

For a digital first performance agency, it is imperative to be up to speed with the latest structural changes to social media platforms. The success of any brand or business’s digital presence depends on understanding how to best utilise and optimise its online profile.

When it comes to Meta, its recent changes in the structure of its campaign objectives have led to us at Yomconnect developing a new approach to advertising on Meta. We now have 6 pillars of campaign objectives:

  • Awareness
  • Traffic
  • Engagement
  • Leads
  • App Promotions
  • Sales

Awareness

When we talk about awareness, we are talking about reaching a target audience in as high a quantity as possible. The goal is to increase the awareness of your business, brand or service in beneficial and meaningful spaces so that we can drive specific results, such as:

Traffic

Traffic needs to be directed to areas of importance. The goal is to take the brand awareness that has been gathered and to guide it to URL destinations. Landing pages, blog posts, apps, it is all about click-throughs and views. This campaign objective then feeds into:

Engagement

Once your target audience has been drawn in, the objective is to keep them there. This requires formulating ways to keep those most likely to engage with your page/post returning for more. Engagement can come in the form of messaging, video views and comments, and general post acknowledgement (sharing, reacting, commenting). Audiences who are regularly engaging can then become:

Leads

Leads are born from the collection of information via Meta advertising. Information is acquired from people interested in your product in methods such as newsletter sign-ups, instant forms, and messaging/calls. Leads are important for converting traffic and engagement into customers, and a way to encourage this conversion is via:

App Promotion

The installation of your app indicates a willingness to continually and regularly engage with your product. The goal is to attract new people to install and subsequently use your app. This can be further incentivised by hosting exclusive app events. Ultimately this all feeds into the goal of:

Sales

Each pillar essentially builds upon your online presence so that you can see an uptick in total sales. In attracting those most likely to engage with your business, brand or service, you have found people most likely to purchase your product.

At Yomconnect, we use our 6 pillars of campaign objectives and have optimised their implementation in order to drive specific results for our clients.