How to Improve Audience Engagement in 5 Simple Steps

Step 1 – Use insights to understand your audience In order to best engage with your audience, you need to understand who they are. Your desired audience may not align with your actual audience, so it is important to know what groups of people are typically drawn to your online content. Using any and all […]

Just Foolin’ Around

Mastering the art of April Fools comes from nailing something that sits right on the edge of reality. Posts that are “out there” enough to garner engagement, but not so far fetched that people think it’s not possible. Yomconnect was super excited about our April Fools’ client results – particularly with two of our Retail […]

Hey, where’s my ad?

Ever launched a digital ad campaign only to find yourself wondering, “Why can’t I see my ad?” If so, you’re not alone. It’s a common question that often leads to frustration and confusion. Let’s see if we can shed some light on this mystery, starting with a broader understanding of the key differences between broadcast […]

Adapting to Cookieless Advertising

The digital landscape is moving to an era where cookies will no longer play a pivotal role in targeting advertising communications. Heightened concerns over privacy drive this transition and aims to create a more secure and transparent online environment. But what implications does this hold for advertisers, and how can we adapt? As we move […]

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